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‘Take chances’: expect parties to experiment, refine marketing messages in 2024, say political players

The Liberals are trialling new messages against Pierre Poilievre following the Conservative leader's 15-minute housing video, but so far have brought a ‘knife to a gunfight,’ says digital strategist Cole Hogan.

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BY STEPHEN JEFFERY
December 11, 2023

News | BY STEPHEN JEFFERY | December 11, 2023

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‘Take chances’: expect parties to experiment, refine marketing messages in 2024, say political players

The Liberals are trialling new messages against Pierre Poilievre following the Conservative leader's 15-minute housing video, but so far have brought a ‘knife to a gunfight,’ says digital strategist Cole Hogan.

Canada’s aging crisis and a call for reform in eldercare

Billions from public-service pension plan surplus gives Liberals many options

New government spending request will be snared in parliamentary gridlock while privilege debate persists

Trump adds pressure to increase defence spending, but MPs and others consider U.S. NATO withdrawal unlikely

NDP won’t be ‘baited’ as Tories attack Singh amid Liberal labour moves, says MP Green

Not if, but when: Foreign Affairs Committee keys in on question of Palestinian statehood

Conservatives make good use of their time

Tory fundraising on track to smash 2023 record as Liberal donations, ad spending tick up ‘slowly but surely’: politicos

U.S. election outcome doesn’t change policy issues, but Trump harder to predict, say pundits, lobbyists

‘Pierre’s record’: Liberals try to see ‘what sticks’ to Poilievre

U.K. change election highlights pattern of struggling incumbents

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‘Take chances’: expect parties to experiment, refine marketing messages in 2024, say political players

The Liberals are trialling new messages against Pierre Poilievre following the Conservative leader's 15-minute housing video, but so far have brought a ‘knife to a gunfight,’ says digital strategist Cole Hogan.

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