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‘Take chances’: expect parties to experiment, refine marketing messages in 2024, say political players

The Liberals are trialling new messages against Pierre Poilievre following the Conservative leader's 15-minute housing video, but so far have brought a ‘knife to a gunfight,’ says digital strategist Cole Hogan.

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BY STEPHEN JEFFERY
December 11, 2023

News | BY STEPHEN JEFFERY | December 11, 2023

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Trudeau’s cabinet shuffle fails to quiet doubts about his future

NewsBY IAN CAMPBELL

Trudeau promotes eight Liberal MPs, moves ministers in long-awaited cabinet shuffle

NewsBY SAMANTHA WRIGHT ALLEN, IAN CAMPBELL, SOPHALL DUCH, STUART BENSON | UPDATED December 20, 2024

Senate standoff sees Conservatives wield ‘exceptional and rarely used’ motion, putting two private members’ bills on ice

NewsBY PETER MAZEREEUW

House approves new funds, office handover rules ahead of next election

NewsBY LAURA RYCKEWAERT

Miller, Anand, MacKinnon expected to get new portfolios in Friday cabinet shuffle: Liberal source

NewsBY ABBAS RANA | UPDATED December 19, 2024

Federal departments fix 61 errors related to Indigenous business contracts on public database

NewsBY IREM KOCA

The RCMP has corrected the status of two firms as non-Indigenous at Indigenous Services Canada's direction. But one of those companies remains on the government's controversial Indigenous Business Directory.

Federal departments fix 61 errors related to Indigenous business contracts on public database

NewsBY IREM KOCA

The RCMP has corrected the status of two firms as non-Indigenous at Indigenous Services Canada's direction. But one of those companies remains on the government's controversial Indigenous Business Directory.

With Trudeau reflecting on his future, some senior cabinet ministers, including national campaign co-chair Ferrada, said to be exploring other options, say Liberal sources

Delayed public accounts report public debt charges increased by 35 per cent in 2023-24

A Chrystia carol: House wraps for the holidays as spectre of Freeland’s bombshell resignation haunts Liberal caucus

Climbing the mountain

FeatureBY PETER MAZEREEUW, RIDDHI KACHHELA

Conservatives make good use of their time

OpinionBY GERRY NICHOLLS

Tory fundraising on track to smash 2023 record as Liberal donations, ad spending tick up ‘slowly but surely’: politicos

NewsBY STUART BENSON

U.S. election outcome doesn’t change policy issues, but Trump harder to predict, say pundits, lobbyists

NewsBY JESSE CNOCKAERT

‘Pierre’s record’: Liberals try to see ‘what sticks’ to Poilievre

Climbing the mountain

FeatureBY PETER MAZEREEUW, RIDDHI KACHHELA

Plus, Trudeau heads to France.

Climbing the mountain

FeatureBY PETER MAZEREEUW, RIDDHI KACHHELA

Plus, Trudeau heads to France.

Conservatives make good use of their time

OpinionBY GERRY NICHOLLS

Even though the next election is likely over a year away, the Conservatives have been running their fundraising machine at full throttle.

Conservatives make good use of their time

OpinionBY GERRY NICHOLLS

Even though the next election is likely over a year away, the Conservatives have been running their fundraising machine at full throttle.

Tory fundraising on track to smash 2023 record as Liberal donations, ad spending tick up ‘slowly but surely’: politicos

NewsBY STUART BENSON

Conservative pundit and digital ad tracker Cole Hogan says the Liberals may have finally begun to ‘open the tap’ on spending, but are nowhere close to election footing.

Tory fundraising on track to smash 2023 record as Liberal donations, ad spending tick up ‘slowly but surely’: politicos

NewsBY STUART BENSON

Conservative pundit and digital ad tracker Cole Hogan says the Liberals may have finally begun to ‘open the tap’ on spending, but are nowhere close to election footing.

U.S. election outcome doesn’t change policy issues, but Trump harder to predict, say pundits, lobbyists

NewsBY JESSE CNOCKAERT

Leadership in North America faces a potential shakeup with the U.S. election coming up in November, and Canada's federal election coming by October of 2025 at the latest.

U.S. election outcome doesn’t change policy issues, but Trump harder to predict, say pundits, lobbyists

NewsBY JESSE CNOCKAERT

Leadership in North America faces a potential shakeup with the U.S. election coming up in November, and Canada's federal election coming by October of 2025 at the latest.

‘Pierre’s record’: Liberals try to see ‘what sticks’ to Poilievre

Plus, getting to the bottom of a Conservative MP’s claim that IRCC tried to censor him.

‘Pierre’s record’: Liberals try to see ‘what sticks’ to Poilievre

Plus, getting to the bottom of a Conservative MP’s claim that IRCC tried to censor him.

‘Take chances’: expect parties to experiment, refine marketing messages in 2024, say political players

The Liberals are trialling new messages against Pierre Poilievre following the Conservative leader's 15-minute housing video, but so far have brought a ‘knife to a gunfight,’ says digital strategist Cole Hogan.

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