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Thursday, November 21, 2024
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Singh’s TikTok problem

The NDP needs to attract younger voters, but it also needs to keep its base happy. Of course, all this seems obvious in hindsight. The fact is texturing a candidate is always a gamble. There’s a thin line between making candidates seem relatable and making them seem frivolous.

NDP Leader Jagmeet Singh, pictured Nov. 12, 2021, on TikTok. The video, which picked up on a popular TikTok trend and showed Mr. Singh eating spaghetti and dancing, had received 212,800 likes, 6143 comments, and more than 3.2 million views. Photograph courtesy of Jagmeet Singh's TikTok
Opinion
BY GERRY NICHOLLS
November 2, 2022
Opinion | BY GERRY NICHOLLS | November 2, 2022

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