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Poilievre’s YouTube channel a way to talk directly to voters, but the platform may build ‘deeper popularity in a smaller group’

Experts in social media and digital politics say that Pierre Poilievre is seeking to bypass the media and talk directly to voters with his extensive use of online video on platforms like YouTube.

News
BY IAN CAMPBELL
May 19, 2022

News | BY IAN CAMPBELL | May 19, 2022

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As Trump threatens 25 per cent tariffs, revived Canada-U.S. Cabinet Committee meets weekly

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Some Liberal MPs upset with Trudeau for not consulting caucus or cabinet before announcing two-month GST holiday and $250 cheques

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House Finance Committee receives more than 800 briefs ahead of 2025 budget

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Climate change, housing needs of Northern Canada require tailored funding model based on more than population, say Idlout and Simpson

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Canadians see improvements to Indigenous, gender rights over time, but cool on welcoming immigrants, asylum seekers: survey

NewsBY STEPHEN JEFFERY

Approximately two-thirds of respondents were hopeful about the future of human rights within Canada in 2024, but only 37 per cent shared that sentiment about the global situation.

Canadians see improvements to Indigenous, gender rights over time, but cool on welcoming immigrants, asylum seekers: survey

NewsBY STEPHEN JEFFERY

Approximately two-thirds of respondents were hopeful about the future of human rights within Canada in 2024, but only 37 per cent shared that sentiment about the global situation.

Most-lobbied Grit MPs hear push for health accountability measures, most-lobbied Tory MPs hear push for environment, trade issues

House gridlock remains as Canada seeks to quickly respond to Trump tariff threats

As Trump’s tariff threats fly at the ‘whim of a tweet,’ Canada needs united front, says federalism expert

Liberal MP Carr says it’s hard to reach voters in current media landscape, while Tory MP Rempel Garner welcomes the changes

NewsBY IAN CAMPBELL

When will TikTok’s time be up?

OpinionBY KRISTEN CSENKEY

Deeper questions about the place of social media in our society

OpinionBY KATRINA GERMAN

Liberal budget comms ‘a miss’ at catching young voters, unlikely to achieve ‘narrative shift,’ say pollsters

NewsBY IAN CAMPBELL

Pay-to-play only works when the value for money is airtight

OpinionBY ERICA IFILL

Liberal MP Carr says it’s hard to reach voters in current media landscape, while Tory MP Rempel Garner welcomes the changes

NewsBY IAN CAMPBELL

‘There is an onus and a responsibility' for voters to 'go out and seek some of that information,’ says Liberal MP Ben Carr, but he also believes that many citizens are coming to 'rapid determinations' about issues, and those views 'are solidified very quickly.'

Liberal MP Carr says it’s hard to reach voters in current media landscape, while Tory MP Rempel Garner welcomes the changes

NewsBY IAN CAMPBELL

‘There is an onus and a responsibility' for voters to 'go out and seek some of that information,’ says Liberal MP Ben Carr, but he also believes that many citizens are coming to 'rapid determinations' about issues, and those views 'are solidified very quickly.'

When will TikTok’s time be up?

OpinionBY KRISTEN CSENKEY

The TikTok case brings to the forefront the complex political-economic-social relationships between private firms, governments, and our data.

When will TikTok’s time be up?

OpinionBY KRISTEN CSENKEY

The TikTok case brings to the forefront the complex political-economic-social relationships between private firms, governments, and our data.

Deeper questions about the place of social media in our society

OpinionBY KATRINA GERMAN

TikTok's privacy and security issues may lead us to miss an arguably more important concern: the sheer impact on mental health and productivity caused by daily usage of the platform.

Deeper questions about the place of social media in our society

OpinionBY KATRINA GERMAN

TikTok's privacy and security issues may lead us to miss an arguably more important concern: the sheer impact on mental health and productivity caused by daily usage of the platform.

Liberal budget comms ‘a miss’ at catching young voters, unlikely to achieve ‘narrative shift,’ say pollsters

NewsBY IAN CAMPBELL

Like with traditional media, there’s no guarantee about the kinds of coverage when courting earned media from influencers, and there will be some ‘growing pains,’ says former PMO staffer Alex Kohut.

Liberal budget comms ‘a miss’ at catching young voters, unlikely to achieve ‘narrative shift,’ say pollsters

NewsBY IAN CAMPBELL

Like with traditional media, there’s no guarantee about the kinds of coverage when courting earned media from influencers, and there will be some ‘growing pains,’ says former PMO staffer Alex Kohut.

Pay-to-play only works when the value for money is airtight

OpinionBY ERICA IFILL

Local and/or niche news publishers show that people are willing to pay for journalism that aligns with their values and principles, and stories in which they can see themselves represented.

Pay-to-play only works when the value for money is airtight

OpinionBY ERICA IFILL

Local and/or niche news publishers show that people are willing to pay for journalism that aligns with their values and principles, and stories in which they can see themselves represented.

Poilievre’s YouTube channel a way to talk directly to voters, but the platform may build ‘deeper popularity in a smaller group’

Experts in social media and digital politics say that Pierre Poilievre is seeking to bypass the media and talk directly to voters with his extensive use of online video on platforms like YouTube.

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