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Political advertising

As parties look to appeal to voters and crush their opponents, they're drawing on links to former prime minister Justin Trudeau, U.S. President Donald Trump, and raising red flags about Mark Carney’s resumé. Screenshots courtesy of YouTube
News | BY STUART BENSON | March 28, 2025 | UPDATED April 24, 2025
Prime Minister Mark Carney, left, NDP Leader Jagmeet Singh, Conservative Leader Pierre Poilievre, Bloc Québécois Leader Yves-François Blanchet, Green co-Leaders Elizabeth May and Jonathan Pedneault, and PPC Leader Maxime Bernier. The Hill Times photographs by Andrew Meade and illustration by Joey Sabourin
News | BY STUART BENSON | March 28, 2025 | UPDATED April 24, 2025
News | BY STUART BENSON | March 28, 2025 | UPDATED April 24, 2025
Prime Minister Mark Carney, left, NDP Leader Jagmeet Singh, Conservative Leader Pierre Poilievre, Bloc Québécois Leader Yves-François Blanchet, Green co-Leaders Elizabeth May and Jonathan Pedneault, and PPC Leader Maxime Bernier. The Hill Times photographs by Andrew Meade and illustration by Joey Sabourin
News | BY STUART BENSON | March 27, 2025
Prime Minister Mark Carney, left, and his Liberal Party kicked off the first official day of the writ period with over $118,000 in Meta ads, 14 times more than the Conservatives led by Pierre Poilievre, who spent over $500,000 in the previous week. The Hill Times photographs by Andrew Meade
News | BY STUART BENSON | March 27, 2025
News | BY STUART BENSON | March 27, 2025
Prime Minister Mark Carney, left, and his Liberal Party kicked off the first official day of the writ period with over $118,000 in Meta ads, 14 times more than the Conservatives led by Pierre Poilievre, who spent over $500,000 in the previous week. The Hill Times photographs by Andrew Meade
News | BY STUART BENSON | March 18, 2025
Prime Minister Mark Carney, left, spent just shy of $300,000 during Liberal leadership race to introduce himself to the party membership and Canadians at large, while the Pierre Poilievre-led Conservatives approach $200,000 per week to define him in at least three different languages. The Hill Times photograph by Andrew Meade
News | BY STUART BENSON | March 18, 2025
News | BY STUART BENSON | March 18, 2025
Prime Minister Mark Carney, left, spent just shy of $300,000 during Liberal leadership race to introduce himself to the party membership and Canadians at large, while the Pierre Poilievre-led Conservatives approach $200,000 per week to define him in at least three different languages. The Hill Times photograph by Andrew Meade
News | BY STUART BENSON | March 5, 2025
The Liberals and Conservatives are spending big on competing ads to paint either Conservative Leader Pierre Poilievre, left, or Liberal hopeful Mark Carney, centre, as the worst foil against the U.S. president, while NDP Leader Jagmeet Singh, right, is fighting by himself to remind Canadians he's still a contender. The Hill Times photographs by Andrew Meade
News | BY STUART BENSON | March 5, 2025
News | BY STUART BENSON | March 5, 2025
The Liberals and Conservatives are spending big on competing ads to paint either Conservative Leader Pierre Poilievre, left, or Liberal hopeful Mark Carney, centre, as the worst foil against the U.S. president, while NDP Leader Jagmeet Singh, right, is fighting by himself to remind Canadians he's still a contender. The Hill Times photographs by Andrew Meade
News | BY IAN CAMPBELL | February 21, 2025
Conservative Leader Pierre Poilievre, left, and Liberal leadership frontrunner Mark Carney are each targeted by their political opponents in new ads. The Hill Times photographs by Andrew Meade
News | BY IAN CAMPBELL | February 21, 2025
News | BY IAN CAMPBELL | February 21, 2025
Conservative Leader Pierre Poilievre, left, and Liberal leadership frontrunner Mark Carney are each targeted by their political opponents in new ads. The Hill Times photographs by Andrew Meade
Opinion | BY AJ SIVAM | September 9, 2020
NDP Leader Jagmeet Singh, left, Prime Minister Justin Trudeau, and then-Conservative leader Andrew Scheer have all been the subject of lacklustre and disingenuous political ads. Screenshots via YouTube
Opinion | BY AJ SIVAM | September 9, 2020
Opinion | BY AJ SIVAM | September 9, 2020
NDP Leader Jagmeet Singh, left, Prime Minister Justin Trudeau, and then-Conservative leader Andrew Scheer have all been the subject of lacklustre and disingenuous political ads. Screenshots via YouTube
News | BY PETER MAZEREEUW | August 3, 2020
Derek Sloan, left, Leslyn Lewis, Erin O'Toole, and Peter MacKay are making a final push to rally their supporters ahead of the Aug. 21 deadline for Conservative Party members to send in ballots to decide which of the four will be the next leader of the Conservative Party of Canada. The Hill Times photograph by Andrew Meade, file photograph, and photographs courtesy of Twitter and Facebook
News | BY PETER MAZEREEUW | August 3, 2020
News | BY PETER MAZEREEUW | August 3, 2020
Derek Sloan, left, Leslyn Lewis, Erin O'Toole, and Peter MacKay are making a final push to rally their supporters ahead of the Aug. 21 deadline for Conservative Party members to send in ballots to decide which of the four will be the next leader of the Conservative Party of Canada. The Hill Times photograph by Andrew Meade, file photograph, and photographs courtesy of Twitter and Facebook
News | BY PETER MAZEREEUW | September 16, 2019
The Liberals rolled out a new suite of digital ads on Facebook at the beginning of the election campaign on Sept. 11, including one targeted ad showing a series of photos of Prime Minister Justin Trudeau with senior citizens. Screen-capture from the Liberal Party Facebook ad library
News | BY PETER MAZEREEUW | September 16, 2019
News | BY PETER MAZEREEUW | September 16, 2019
The Liberals rolled out a new suite of digital ads on Facebook at the beginning of the election campaign on Sept. 11, including one targeted ad showing a series of photos of Prime Minister Justin Trudeau with senior citizens. Screen-capture from the Liberal Party Facebook ad library
News | BY PETER MAZEREEUW | September 16, 2019
The Liberal Party released a new campaign-style ad three weeks ago depicting Prime Minister Justin Trudeau riding a bus and attacking the Conservative Party. Screen-capture of the Liberal Party ad 'Choose forward' on Youtube
News | BY PETER MAZEREEUW | September 16, 2019
News | BY PETER MAZEREEUW | September 16, 2019
The Liberal Party released a new campaign-style ad three weeks ago depicting Prime Minister Justin Trudeau riding a bus and attacking the Conservative Party. Screen-capture of the Liberal Party ad 'Choose forward' on Youtube
Opinion | BY GERRY NICHOLLS | August 26, 2019
A recent poll by Forum Research suggested that supporters of Conservative Leader Andrew Scheer's party respond more positively to political ads than those who support other parties. The Hill Times photograph by Andrew Meade
Opinion | BY GERRY NICHOLLS | August 26, 2019
Opinion | BY GERRY NICHOLLS | August 26, 2019
A recent poll by Forum Research suggested that supporters of Conservative Leader Andrew Scheer's party respond more positively to political ads than those who support other parties. The Hill Times photograph by Andrew Meade
News | BY PETER MAZEREEUW | August 13, 2019
Conservative Party Leader Andrew Scheer, pictured during a press conference on July 30. Conservative supporters were slightly more likely than those of other parties to say they had seen a political ad in the last month, suggests a new Forum Research poll. The Hill Times photograph by Andrew Meade
News | BY PETER MAZEREEUW | August 13, 2019
News | BY PETER MAZEREEUW | August 13, 2019
Conservative Party Leader Andrew Scheer, pictured during a press conference on July 30. Conservative supporters were slightly more likely than those of other parties to say they had seen a political ad in the last month, suggests a new Forum Research poll. The Hill Times photograph by Andrew Meade
News | BY PETER MAZEREEUW | July 22, 2019
NDP Leader Jagmeet Singh has struggled to boost his party in the polls since taking over the leadership in 2017, and his party has struggled to raise money since the last election. The Hill Times photograph by Andrew Meade
News | BY PETER MAZEREEUW | July 22, 2019
News | BY PETER MAZEREEUW | July 22, 2019
NDP Leader Jagmeet Singh has struggled to boost his party in the polls since taking over the leadership in 2017, and his party has struggled to raise money since the last election. The Hill Times photograph by Andrew Meade
News | BY PETER MAZEREEUW | July 22, 2019
Unifor national president Jerry Dias, pictured March 28, 2018, in Ottawa. The Hill Times photograph by Andrew Meade
News | BY PETER MAZEREEUW | July 22, 2019
News | BY PETER MAZEREEUW | July 22, 2019
Unifor national president Jerry Dias, pictured March 28, 2018, in Ottawa. The Hill Times photograph by Andrew Meade
News | BY PETER MAZEREEUW | April 22, 2019
Prime Minister Justin Trudeau's Privy Council Office gave a $20-million boost to the limit on government ad spending for 2018-19. The government had cut back on the ad budget in 2016 as part of an effort to reduce 'wasteful' and 'inefficient' spending. The Hill Times photograph by Andrew Meade
News | BY PETER MAZEREEUW | April 22, 2019
News | BY PETER MAZEREEUW | April 22, 2019
Prime Minister Justin Trudeau's Privy Council Office gave a $20-million boost to the limit on government ad spending for 2018-19. The government had cut back on the ad budget in 2016 as part of an effort to reduce 'wasteful' and 'inefficient' spending. The Hill Times photograph by Andrew Meade
Opinion | April 10, 2019
Opinion | April 10, 2019
Opinion | April 10, 2019
News | BY PETER MAZEREEUW | April 1, 2019
Conservative Leader Andrew Scheer, deputy leader Lisa Raitt, and a blank spot. The Conservative Party is advertising for new candidates to run in more than 100 ridings where nomination contests for the next election have not yet begun. Facebook screengrab
News | BY PETER MAZEREEUW | April 1, 2019
News | BY PETER MAZEREEUW | April 1, 2019
Conservative Leader Andrew Scheer, deputy leader Lisa Raitt, and a blank spot. The Conservative Party is advertising for new candidates to run in more than 100 ridings where nomination contests for the next election have not yet begun. Facebook screengrab
FeatureBY PETER MAZEREEUW | March 4, 2019
Now-Liberal Party president Suzanne Cowan and Prime Minister Justin Trudeau, pictured in 2015. The Liberal Party and its Conservative rival have made digital advertising a part of their fundraising and voter mobilization efforts for years. Photograph courtesy of Suzanne Cowan
FeatureBY PETER MAZEREEUW | March 4, 2019
FeatureBY PETER MAZEREEUW | March 4, 2019
Now-Liberal Party president Suzanne Cowan and Prime Minister Justin Trudeau, pictured in 2015. The Liberal Party and its Conservative rival have made digital advertising a part of their fundraising and voter mobilization efforts for years. Photograph courtesy of Suzanne Cowan