Thursday, April 3, 2025

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Political advertising

Despite spending more than $100,000 monthly since January to advertise on Meta platforms, and millions more on YouTube, Google, and TV spots, third-party political groups like Protecting Canada are choosing to stay quiet rather than register with Elections Canada. Screenshot courtesy of Protecting Canada.ca
News | BY IAN CAMPBELL | February 21, 2025
Conservative Leader Pierre Poilievre, left, and Liberal leadership frontrunner Mark Carney are each targeted by their political opponents in new ads. The Hill Times photographs by Andrew Meade
News | BY IAN CAMPBELL | February 21, 2025
News | BY IAN CAMPBELL | February 21, 2025
Conservative Leader Pierre Poilievre, left, and Liberal leadership frontrunner Mark Carney are each targeted by their political opponents in new ads. The Hill Times photographs by Andrew Meade
News | BY STUART BENSON | January 29, 2025
Alongside purchasing $4-million in advertising scheduled during major television events, Protecting Canada has also returned with a renewed Meta ad budget, and a multi-part YouTube series. Screenshot courtesy of YouTube
News | BY STUART BENSON | January 29, 2025
News | BY STUART BENSON | January 29, 2025
Alongside purchasing $4-million in advertising scheduled during major television events, Protecting Canada has also returned with a renewed Meta ad budget, and a multi-part YouTube series. Screenshot courtesy of YouTube
News | BY SOPHALL DUCH | January 24, 2025
Conservative Leader Pierre Poilievre, left, and Liberal leadership candidates Chrystia Freeland and Mark Carney. The Hill Times photographs by Sam Garcia, Andrew Meade, and illustration by Joey Sabourin The Hill Times photographs by Sam Garcia, Andrew Meade, and illustration by Joey Sabourin
News | BY SOPHALL DUCH | January 24, 2025
News | BY SOPHALL DUCH | January 24, 2025
Conservative Leader Pierre Poilievre, left, and Liberal leadership candidates Chrystia Freeland and Mark Carney. The Hill Times photographs by Sam Garcia, Andrew Meade, and illustration by Joey Sabourin The Hill Times photographs by Sam Garcia, Andrew Meade, and illustration by Joey Sabourin
News | BY STUART BENSON | January 22, 2025
In a digital-first political landscape, the road to victory in the Liberal leadership contest and the next federal election will be paved online, where authenticity, accessibility, and engagement are king, say observers. Screenshots courtesy of YouTube, and The Hill Times illustration by Naomi Wildeboer
News | BY STUART BENSON | January 22, 2025
News | BY STUART BENSON | January 22, 2025
In a digital-first political landscape, the road to victory in the Liberal leadership contest and the next federal election will be paved online, where authenticity, accessibility, and engagement are king, say observers. Screenshots courtesy of YouTube, and The Hill Times illustration by Naomi Wildeboer
News | BY STUART BENSON | December 3, 2024
The Liberals' new ad-buying effort should at least buy Prime Minister Justin Trudeau a somewhat contented caucus, says a Tory strategist. The Hill Times photograph by Andrew Meade
News | BY STUART BENSON | December 3, 2024
News | BY STUART BENSON | December 3, 2024
The Liberals' new ad-buying effort should at least buy Prime Minister Justin Trudeau a somewhat contented caucus, says a Tory strategist. The Hill Times photograph by Andrew Meade
Opinion | BY GERRY NICHOLLS | August 26, 2019
A recent poll by Forum Research suggested that supporters of Conservative Leader Andrew Scheer's party respond more positively to political ads than those who support other parties. The Hill Times photograph by Andrew Meade
Opinion | BY GERRY NICHOLLS | August 26, 2019
Opinion | BY GERRY NICHOLLS | August 26, 2019
A recent poll by Forum Research suggested that supporters of Conservative Leader Andrew Scheer's party respond more positively to political ads than those who support other parties. The Hill Times photograph by Andrew Meade
News | BY PETER MAZEREEUW | August 13, 2019
Conservative Party Leader Andrew Scheer, pictured during a press conference on July 30. Conservative supporters were slightly more likely than those of other parties to say they had seen a political ad in the last month, suggests a new Forum Research poll. The Hill Times photograph by Andrew Meade
News | BY PETER MAZEREEUW | August 13, 2019
News | BY PETER MAZEREEUW | August 13, 2019
Conservative Party Leader Andrew Scheer, pictured during a press conference on July 30. Conservative supporters were slightly more likely than those of other parties to say they had seen a political ad in the last month, suggests a new Forum Research poll. The Hill Times photograph by Andrew Meade
News | BY PETER MAZEREEUW | July 22, 2019
NDP Leader Jagmeet Singh has struggled to boost his party in the polls since taking over the leadership in 2017, and his party has struggled to raise money since the last election. The Hill Times photograph by Andrew Meade
News | BY PETER MAZEREEUW | July 22, 2019
News | BY PETER MAZEREEUW | July 22, 2019
NDP Leader Jagmeet Singh has struggled to boost his party in the polls since taking over the leadership in 2017, and his party has struggled to raise money since the last election. The Hill Times photograph by Andrew Meade
News | BY PETER MAZEREEUW | July 22, 2019
Unifor national president Jerry Dias, pictured March 28, 2018, in Ottawa. The Hill Times photograph by Andrew Meade
News | BY PETER MAZEREEUW | July 22, 2019
News | BY PETER MAZEREEUW | July 22, 2019
Unifor national president Jerry Dias, pictured March 28, 2018, in Ottawa. The Hill Times photograph by Andrew Meade
News | BY PETER MAZEREEUW | April 22, 2019
Prime Minister Justin Trudeau's Privy Council Office gave a $20-million boost to the limit on government ad spending for 2018-19. The government had cut back on the ad budget in 2016 as part of an effort to reduce 'wasteful' and 'inefficient' spending. The Hill Times photograph by Andrew Meade
News | BY PETER MAZEREEUW | April 22, 2019
News | BY PETER MAZEREEUW | April 22, 2019
Prime Minister Justin Trudeau's Privy Council Office gave a $20-million boost to the limit on government ad spending for 2018-19. The government had cut back on the ad budget in 2016 as part of an effort to reduce 'wasteful' and 'inefficient' spending. The Hill Times photograph by Andrew Meade
Opinion | April 10, 2019
Opinion | April 10, 2019
Opinion | April 10, 2019
News | BY PETER MAZEREEUW | April 1, 2019
Conservative Leader Andrew Scheer, deputy leader Lisa Raitt, and a blank spot. The Conservative Party is advertising for new candidates to run in more than 100 ridings where nomination contests for the next election have not yet begun. Facebook screengrab
News | BY PETER MAZEREEUW | April 1, 2019
News | BY PETER MAZEREEUW | April 1, 2019
Conservative Leader Andrew Scheer, deputy leader Lisa Raitt, and a blank spot. The Conservative Party is advertising for new candidates to run in more than 100 ridings where nomination contests for the next election have not yet begun. Facebook screengrab
FeatureBY PETER MAZEREEUW | March 4, 2019
Now-Liberal Party president Suzanne Cowan and Prime Minister Justin Trudeau, pictured in 2015. The Liberal Party and its Conservative rival have made digital advertising a part of their fundraising and voter mobilization efforts for years. Photograph courtesy of Suzanne Cowan
FeatureBY PETER MAZEREEUW | March 4, 2019
FeatureBY PETER MAZEREEUW | March 4, 2019
Now-Liberal Party president Suzanne Cowan and Prime Minister Justin Trudeau, pictured in 2015. The Liberal Party and its Conservative rival have made digital advertising a part of their fundraising and voter mobilization efforts for years. Photograph courtesy of Suzanne Cowan
Opinion | BY TIM POWERS | February 6, 2019
An image from the parody Heritage Minute ad the Conservatives released on the weekend, in its initial changed form, after blowback from the maker of the historical ads. Screengrab courtesy of the CBC
Opinion | BY TIM POWERS | February 6, 2019
Opinion | BY TIM POWERS | February 6, 2019
An image from the parody Heritage Minute ad the Conservatives released on the weekend, in its initial changed form, after blowback from the maker of the historical ads. Screengrab courtesy of the CBC
Opinion | BY EDITORIAL | February 6, 2019
Opinion | BY EDITORIAL | February 6, 2019
Opinion | BY EDITORIAL | February 6, 2019
News | BY PETER MAZEREEUW | January 21, 2019
Unifor National president Jerry Dias, pictured during a convention in Ottawa in 2016, was in charge of a political ad campaign costing nearly $2-million before the last federal election, and has pledged to run another campaign before this year's federal election as well. The Hill Times photograph by Sam Garcia
News | BY PETER MAZEREEUW | January 21, 2019
News | BY PETER MAZEREEUW | January 21, 2019
Unifor National president Jerry Dias, pictured during a convention in Ottawa in 2016, was in charge of a political ad campaign costing nearly $2-million before the last federal election, and has pledged to run another campaign before this year's federal election as well. The Hill Times photograph by Sam Garcia
News | BY LAURA RYCKEWAERT | October 22, 2018
The Conservative Party’s reported $2-million national ad push is its 'opening salvo' of the 2019 election, and pollsters and strategists say the two ads currently on airwaves are both aimed at introducing new leader Andrew Scheer and putting 'pocketbook' issues in focus in the lead-up to the next campaign. If one out of every 20 Canadians drifts away from the Liberals to the Conservatives, that 'one in 20 swing changes the dynamic from Liberal majority to Conservative minority' in 2019, says pollster Nik Nanos. The Hill Times photograph by Andrew Meade
News | BY LAURA RYCKEWAERT | October 22, 2018
News | BY LAURA RYCKEWAERT | October 22, 2018
The Conservative Party’s reported $2-million national ad push is its 'opening salvo' of the 2019 election, and pollsters and strategists say the two ads currently on airwaves are both aimed at introducing new leader Andrew Scheer and putting 'pocketbook' issues in focus in the lead-up to the next campaign. If one out of every 20 Canadians drifts away from the Liberals to the Conservatives, that 'one in 20 swing changes the dynamic from Liberal majority to Conservative minority' in 2019, says pollster Nik Nanos. The Hill Times photograph by Andrew Meade