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Political advertising

Prime Minister Mark Carney, left, NDP Leader Jagmeet Singh, Conservative Leader Pierre Poilievre, Bloc Québécois Leader Yves-François Blanchet, Green Co-Leaders Elizabeth May and Jonathan Pedneault, and PPC Leader Maxime Bernier. The Hill Times photographs by Andrew Meade and illustration by Joey Sabourin
NewsBY STUART BENSON | UPDATED April 1, 2025
NewsBY STUART BENSON | UPDATED April 1, 2025
News | BY STUART BENSON | January 29, 2025
Alongside purchasing $4-million in advertising scheduled during major television events, Protecting Canada has also returned with a renewed Meta ad budget, and a multi-part YouTube series. Screenshot courtesy of YouTube
News | BY STUART BENSON | January 29, 2025
News | BY STUART BENSON | January 29, 2025
Alongside purchasing $4-million in advertising scheduled during major television events, Protecting Canada has also returned with a renewed Meta ad budget, and a multi-part YouTube series. Screenshot courtesy of YouTube
News | BY SOPHALL DUCH | January 24, 2025
Conservative Leader Pierre Poilievre, left, and Liberal leadership candidates Chrystia Freeland and Mark Carney. The Hill Times photographs by Sam Garcia, Andrew Meade, and illustration by Joey Sabourin The Hill Times photographs by Sam Garcia, Andrew Meade, and illustration by Joey Sabourin
News | BY SOPHALL DUCH | January 24, 2025
News | BY SOPHALL DUCH | January 24, 2025
Conservative Leader Pierre Poilievre, left, and Liberal leadership candidates Chrystia Freeland and Mark Carney. The Hill Times photographs by Sam Garcia, Andrew Meade, and illustration by Joey Sabourin The Hill Times photographs by Sam Garcia, Andrew Meade, and illustration by Joey Sabourin
News | BY STUART BENSON | January 22, 2025
In a digital-first political landscape, the road to victory in the Liberal leadership contest and the next federal election will be paved online, where authenticity, accessibility, and engagement are king, say observers. Screenshots courtesy of YouTube, and The Hill Times illustration by Naomi Wildeboer
News | BY STUART BENSON | January 22, 2025
News | BY STUART BENSON | January 22, 2025
In a digital-first political landscape, the road to victory in the Liberal leadership contest and the next federal election will be paved online, where authenticity, accessibility, and engagement are king, say observers. Screenshots courtesy of YouTube, and The Hill Times illustration by Naomi Wildeboer
News | BY STUART BENSON | December 3, 2024
The Liberals' new ad-buying effort should at least buy Prime Minister Justin Trudeau a somewhat contented caucus, says a Tory strategist. The Hill Times photograph by Andrew Meade
News | BY STUART BENSON | December 3, 2024
News | BY STUART BENSON | December 3, 2024
The Liberals' new ad-buying effort should at least buy Prime Minister Justin Trudeau a somewhat contented caucus, says a Tory strategist. The Hill Times photograph by Andrew Meade
News | BY STEPHEN JEFFERY | October 21, 2024
Prime Minister Justin Trudeau, left, and Conservative Leader Pierre Poilievre are focusing primarily on their parties' own policies in digital ads, instead of purely attacking their opponents. Images courtesy of Meta Ad Library/Liberal Party and Conservative Party
News | BY STEPHEN JEFFERY | October 21, 2024
News | BY STEPHEN JEFFERY | October 21, 2024
Prime Minister Justin Trudeau, left, and Conservative Leader Pierre Poilievre are focusing primarily on their parties' own policies in digital ads, instead of purely attacking their opponents. Images courtesy of Meta Ad Library/Liberal Party and Conservative Party
Opinion | BY GERRY NICHOLLS | September 1, 2021
Deputy Prime Minister Chrystia Freeland tweeted a video of Conservative Leader Erin O'Toole early in the election campaign that was labelled 'manipulated media' by Twitter. The Conservatives should remind voters of that every time the Liberals attack them, writes Gerry Nicholls. The Hill Times photograph by Andrew Meade
Opinion | BY GERRY NICHOLLS | September 1, 2021
Opinion | BY GERRY NICHOLLS | September 1, 2021
Deputy Prime Minister Chrystia Freeland tweeted a video of Conservative Leader Erin O'Toole early in the election campaign that was labelled 'manipulated media' by Twitter. The Conservatives should remind voters of that every time the Liberals attack them, writes Gerry Nicholls. The Hill Times photograph by Andrew Meade
News | BY MATT HORWOOD | August 29, 2021
News | BY MATT HORWOOD | August 29, 2021
News | BY MATT HORWOOD | August 29, 2021
News | BY PETER MAZEREEUW | August 9, 2021
Conservative Leader Erin O'Toole, left, and Prime Minister Justin Trudeau hope to lead their parties to victory in the next election. The Hill Times photographs by Sam Garcia
News | BY PETER MAZEREEUW | August 9, 2021
News | BY PETER MAZEREEUW | August 9, 2021
Conservative Leader Erin O'Toole, left, and Prime Minister Justin Trudeau hope to lead their parties to victory in the next election. The Hill Times photographs by Sam Garcia
News | BY ALICE CHEN | August 4, 2021
Bikers cross a Rideau Canal lock in Ottawa on July 18. Destination Canada—which has never focused on the domestic market to any significant extent before COVID-19—is looking to target pan-Canada travel until international travellers are allowed back into the country. The Hill Times photograph by Sam Garcia
News | BY ALICE CHEN | August 4, 2021
News | BY ALICE CHEN | August 4, 2021
Bikers cross a Rideau Canal lock in Ottawa on July 18. Destination Canada—which has never focused on the domestic market to any significant extent before COVID-19—is looking to target pan-Canada travel until international travellers are allowed back into the country. The Hill Times photograph by Sam Garcia
News | BY PETER MAZEREEUW | August 2, 2021
Conservative Leader Erin O'Toole, pictured June 1, 2021, on the Hill, took control of his party on Aug. 23, 2020. With an election potentially on the horizon, labour groups are running attack ads against him, as they did against the two previous Conservative leaders. The Hill Times photograph by Sam Garcia
News | BY PETER MAZEREEUW | August 2, 2021
News | BY PETER MAZEREEUW | August 2, 2021
Conservative Leader Erin O'Toole, pictured June 1, 2021, on the Hill, took control of his party on Aug. 23, 2020. With an election potentially on the horizon, labour groups are running attack ads against him, as they did against the two previous Conservative leaders. The Hill Times photograph by Sam Garcia
News | BY LAURA RYCKEWAERT | July 21, 2021
Liberal Prime Minister Justin Trudeau, far left, Conservative Leader Erin O'Toole, NDP Leader Jagmeet Singh, and Bloc Québécois Leader Yves-François Blanchet. Compared to 2018, the Bloc still saw significant growth in 2020, with donations almost tripled and donors more than doubled. The Hill Times photographs by Sam Garcia and Andrew Meade
News | BY LAURA RYCKEWAERT | July 21, 2021
News | BY LAURA RYCKEWAERT | July 21, 2021
Liberal Prime Minister Justin Trudeau, far left, Conservative Leader Erin O'Toole, NDP Leader Jagmeet Singh, and Bloc Québécois Leader Yves-François Blanchet. Compared to 2018, the Bloc still saw significant growth in 2020, with donations almost tripled and donors more than doubled. The Hill Times photographs by Sam Garcia and Andrew Meade
Opinion | BY GERRY NICHOLLS | September 21, 2020
Prime Minister Justin Trudeau, Conservative Leader Erin O'Toole, Bloc Québécois Leader Yves-François Blanchet, NDP Leader Jagmeet Singh, and Green Parliamentary Leader Elizabeth May. The Hill Times photographs by Andrew Meade
Opinion | BY GERRY NICHOLLS | September 21, 2020
Opinion | BY GERRY NICHOLLS | September 21, 2020
Prime Minister Justin Trudeau, Conservative Leader Erin O'Toole, Bloc Québécois Leader Yves-François Blanchet, NDP Leader Jagmeet Singh, and Green Parliamentary Leader Elizabeth May. The Hill Times photographs by Andrew Meade
Opinion | BY AJ SIVAM | September 9, 2020
NDP Leader Jagmeet Singh, left, Prime Minister Justin Trudeau, and then-Conservative leader Andrew Scheer have all been the subject of lacklustre and disingenuous political ads. Screenshots via YouTube
Opinion | BY AJ SIVAM | September 9, 2020
Opinion | BY AJ SIVAM | September 9, 2020
NDP Leader Jagmeet Singh, left, Prime Minister Justin Trudeau, and then-Conservative leader Andrew Scheer have all been the subject of lacklustre and disingenuous political ads. Screenshots via YouTube
News | BY PETER MAZEREEUW | August 3, 2020
Derek Sloan, left, Leslyn Lewis, Erin O'Toole, and Peter MacKay are making a final push to rally their supporters ahead of the Aug. 21 deadline for Conservative Party members to send in ballots to decide which of the four will be the next leader of the Conservative Party of Canada. The Hill Times photograph by Andrew Meade, file photograph, and photographs courtesy of Twitter and Facebook
News | BY PETER MAZEREEUW | August 3, 2020
News | BY PETER MAZEREEUW | August 3, 2020
Derek Sloan, left, Leslyn Lewis, Erin O'Toole, and Peter MacKay are making a final push to rally their supporters ahead of the Aug. 21 deadline for Conservative Party members to send in ballots to decide which of the four will be the next leader of the Conservative Party of Canada. The Hill Times photograph by Andrew Meade, file photograph, and photographs courtesy of Twitter and Facebook
News | BY PETER MAZEREEUW | September 16, 2019
The Liberals rolled out a new suite of digital ads on Facebook at the beginning of the election campaign on Sept. 11, including one targeted ad showing a series of photos of Prime Minister Justin Trudeau with senior citizens. Screen-capture from the Liberal Party Facebook ad library
News | BY PETER MAZEREEUW | September 16, 2019
News | BY PETER MAZEREEUW | September 16, 2019
The Liberals rolled out a new suite of digital ads on Facebook at the beginning of the election campaign on Sept. 11, including one targeted ad showing a series of photos of Prime Minister Justin Trudeau with senior citizens. Screen-capture from the Liberal Party Facebook ad library
News | BY PETER MAZEREEUW | September 16, 2019
The Liberal Party released a new campaign-style ad three weeks ago depicting Prime Minister Justin Trudeau riding a bus and attacking the Conservative Party. Screen-capture of the Liberal Party ad 'Choose forward' on Youtube
News | BY PETER MAZEREEUW | September 16, 2019
News | BY PETER MAZEREEUW | September 16, 2019
The Liberal Party released a new campaign-style ad three weeks ago depicting Prime Minister Justin Trudeau riding a bus and attacking the Conservative Party. Screen-capture of the Liberal Party ad 'Choose forward' on Youtube
Opinion | BY GERRY NICHOLLS | August 26, 2019
A recent poll by Forum Research suggested that supporters of Conservative Leader Andrew Scheer's party respond more positively to political ads than those who support other parties. The Hill Times photograph by Andrew Meade
Opinion | BY GERRY NICHOLLS | August 26, 2019
Opinion | BY GERRY NICHOLLS | August 26, 2019
A recent poll by Forum Research suggested that supporters of Conservative Leader Andrew Scheer's party respond more positively to political ads than those who support other parties. The Hill Times photograph by Andrew Meade