Political advertising

- Political groups like Protecting Canada and Canada Proud previously spent tens of thousands of dollars on Facebook and Instagram, but have since logged off since the election campaign began.
- Political groups like Protecting Canada and Canada Proud previously spent tens of thousands of dollars on Facebook and Instagram, but have since logged off since the election campaign began.
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- New videos ads from the Grits and Tories are an ‘opening salvo’ as both parties look to ‘make sure their voice is heard’ between
- New videos ads from the Grits and Tories are an ‘opening salvo’ as both parties look to ‘make sure their voice is heard’ between
- New videos ads from the Grits and Tories are an ‘opening salvo’ as both parties look to ‘make sure their voice is heard’ between
- Spokesperson Megana Ramaswami says the third-party campaign hopes to ‘open voters’ eyes’ to what a Poilievre led-government may bring as federal progressive parties dither.
- Spokesperson Megana Ramaswami says the third-party campaign hopes to ‘open voters’ eyes’ to what a Poilievre led-government may bring as federal progressive parties dither.
- Spokesperson Megana Ramaswami says the third-party campaign hopes to ‘open voters’ eyes’ to what a Poilievre led-government may bring as federal progressive parties dither.
- However, a former federal Liberal candidate says the leadership race can provide the party with a captive audience for their messaging.
- However, a former federal Liberal candidate says the leadership race can provide the party with a captive audience for their messaging.
- However, a former federal Liberal candidate says the leadership race can provide the party with a captive audience for their messaging.
- As they fight for votes, Liberals can no longer rely on ‘polished, top-down’ TV ads to compete with the Conservatives' ‘organic online long game,’

- As they fight for votes, Liberals can no longer rely on ‘polished, top-down’ TV ads to compete with the Conservatives' ‘organic online long game,’
- As they fight for votes, Liberals can no longer rely on ‘polished, top-down’ TV ads to compete with the Conservatives' ‘organic online long game,’

- In the final weeks of November, the Liberals shrunk their Meta ad-spend margin compared to the Conservatives to just over $50,000.
- In the final weeks of November, the Liberals shrunk their Meta ad-spend margin compared to the Conservatives to just over $50,000.
- In the final weeks of November, the Liberals shrunk their Meta ad-spend margin compared to the Conservatives to just over $50,000.
- The efforts made to reach supporters with a message that an election could come at any time reflects the more unpredictable nature of this
- The efforts made to reach supporters with a message that an election could come at any time reflects the more unpredictable nature of this
- The efforts made to reach supporters with a message that an election could come at any time reflects the more unpredictable nature of this
- In 2024, the strategy to reach undecided voters looks fundamentally different than it did just four or five years ago.
- In 2024, the strategy to reach undecided voters looks fundamentally different than it did just four or five years ago.
- In 2024, the strategy to reach undecided voters looks fundamentally different than it did just four or five years ago.
- Grit strategist Greg MacEachern says the Liberals may have ‘missed the boat’ on defining Pierre Poilievre, allowing the Conservatives to succeed in a messaging

- Grit strategist Greg MacEachern says the Liberals may have ‘missed the boat’ on defining Pierre Poilievre, allowing the Conservatives to succeed in a messaging
- Grit strategist Greg MacEachern says the Liberals may have ‘missed the boat’ on defining Pierre Poilievre, allowing the Conservatives to succeed in a messaging

- 'This is a phenomenon that is happening across all social media platforms, but we don't have really good insight into how widespread it is,'

- 'This is a phenomenon that is happening across all social media platforms, but we don't have really good insight into how widespread it is,'
- 'This is a phenomenon that is happening across all social media platforms, but we don't have really good insight into how widespread it is,'

- Conservatives will employ negative ads to get their message across even though the polls indicate they are well ahead in the race. This is a
- Conservatives will employ negative ads to get their message across even though the polls indicate they are well ahead in the race. This is a
- Conservatives will employ negative ads to get their message across even though the polls indicate they are well ahead in the race. This is a
- The Tories are running ads about supervised consumption sites in Ontario and British Columbia on Facebook and Instagram. Meanwhile, individual Liberal MPs are advertising
- The Tories are running ads about supervised consumption sites in Ontario and British Columbia on Facebook and Instagram. Meanwhile, individual Liberal MPs are advertising
- The Tories are running ads about supervised consumption sites in Ontario and British Columbia on Facebook and Instagram. Meanwhile, individual Liberal MPs are advertising
- With weekly hauls seeking donations of up to $1,725 and that kind of cash coming in, Pierre Poilievre will able to keep spending without
- With weekly hauls seeking donations of up to $1,725 and that kind of cash coming in, Pierre Poilievre will able to keep spending without
- With weekly hauls seeking donations of up to $1,725 and that kind of cash coming in, Pierre Poilievre will able to keep spending without
- Conservative ads opposing the Liberals' gun control and streaming bills were among the most-seen sponsored posts about the government last year.
- Conservative ads opposing the Liberals' gun control and streaming bills were among the most-seen sponsored posts about the government last year.
- Conservative ads opposing the Liberals' gun control and streaming bills were among the most-seen sponsored posts about the government last year.
- Anger is Poilievre’s calling card. It got him elected, made him a cabinet minister, and won him the Conservative leadership.
- Anger is Poilievre’s calling card. It got him elected, made him a cabinet minister, and won him the Conservative leadership.
- Anger is Poilievre’s calling card. It got him elected, made him a cabinet minister, and won him the Conservative leadership.
- Former Tory campaign director Fred DeLorey says Liberals have made a ‘huge strategic mistake’ by allowing Poilievre to define himself first.

- Former Tory campaign director Fred DeLorey says Liberals have made a ‘huge strategic mistake’ by allowing Poilievre to define himself first.
- Former Tory campaign director Fred DeLorey says Liberals have made a ‘huge strategic mistake’ by allowing Poilievre to define himself first.

- In a heart-warming scene, a family cooks dinner together over a gas stove. They laugh and taste as they relish the joy of togetherness. This
- In a heart-warming scene, a family cooks dinner together over a gas stove. They laugh and taste as they relish the joy of togetherness. This
- In a heart-warming scene, a family cooks dinner together over a gas stove. They laugh and taste as they relish the joy of togetherness. This
- Positive messaging was quickly abandoned by the Liberals and Conservatives during this election campaign, which became one of the most negative in recent memory,

- Positive messaging was quickly abandoned by the Liberals and Conservatives during this election campaign, which became one of the most negative in recent memory,
- Positive messaging was quickly abandoned by the Liberals and Conservatives during this election campaign, which became one of the most negative in recent memory,
