Political advertising
NewsBY
- The Hill Times asked three partisan digital communications experts to look at the 'best' campaign ads so far from the Liberals, Conservatives, and NDP.
NewsBY
- The Hill Times asked three partisan digital communications experts to look at the 'best' campaign ads so far from the Liberals, Conservatives, and NDP.
- In the first three days after the election call, the Liberals spent $301,000 on Meta ads for the party and their leader, outpacing the
- In the first three days after the election call, the Liberals spent $301,000 on Meta ads for the party and their leader, outpacing the
- In the first three days after the election call, the Liberals spent $301,000 on Meta ads for the party and their leader, outpacing the
- Liberals take decisive day-one lead, spending $118,000 on Facebook and Instagram as Conservatives coast on a half-million-dollar pre-election-week spend on the platform.
- Liberals take decisive day-one lead, spending $118,000 on Facebook and Instagram as Conservatives coast on a half-million-dollar pre-election-week spend on the platform.
- Liberals take decisive day-one lead, spending $118,000 on Facebook and Instagram as Conservatives coast on a half-million-dollar pre-election-week spend on the platform.
- The new PM's $290,000 ‘investment’ in Meta advertising during the leadership race will pay dividends during a general election, says digital strategist Harneet Singh.
- The new PM's $290,000 ‘investment’ in Meta advertising during the leadership race will pay dividends during a general election, says digital strategist Harneet Singh.
- The new PM's $290,000 ‘investment’ in Meta advertising during the leadership race will pay dividends during a general election, says digital strategist Harneet Singh.
- While the NDP can't compete with the cash other parties have spent on Meta ads, an unorthodox swing is 'exactly what the underdog needs
- While the NDP can't compete with the cash other parties have spent on Meta ads, an unorthodox swing is 'exactly what the underdog needs
- While the NDP can't compete with the cash other parties have spent on Meta ads, an unorthodox swing is 'exactly what the underdog needs
- New videos ads from the Grits and Tories are an ‘opening salvo’ as both parties look to ‘make sure their voice is heard’ between
- New videos ads from the Grits and Tories are an ‘opening salvo’ as both parties look to ‘make sure their voice is heard’ between
- New videos ads from the Grits and Tories are an ‘opening salvo’ as both parties look to ‘make sure their voice is heard’ between
- Spokesperson Megana Ramaswami says the third-party campaign hopes to ‘open voters’ eyes’ to what a Poilievre led-government may bring as federal progressive parties dither.
- Spokesperson Megana Ramaswami says the third-party campaign hopes to ‘open voters’ eyes’ to what a Poilievre led-government may bring as federal progressive parties dither.
- Spokesperson Megana Ramaswami says the third-party campaign hopes to ‘open voters’ eyes’ to what a Poilievre led-government may bring as federal progressive parties dither.
- However, a former federal Liberal candidate says the leadership race can provide the party with a captive audience for their messaging.
- However, a former federal Liberal candidate says the leadership race can provide the party with a captive audience for their messaging.
- However, a former federal Liberal candidate says the leadership race can provide the party with a captive audience for their messaging.
- As they fight for votes, Liberals can no longer rely on ‘polished, top-down’ TV ads to compete with the Conservatives' ‘organic online long game,’
- As they fight for votes, Liberals can no longer rely on ‘polished, top-down’ TV ads to compete with the Conservatives' ‘organic online long game,’
- As they fight for votes, Liberals can no longer rely on ‘polished, top-down’ TV ads to compete with the Conservatives' ‘organic online long game,’
- In the final weeks of November, the Liberals shrunk their Meta ad-spend margin compared to the Conservatives to just over $50,000.
- In the final weeks of November, the Liberals shrunk their Meta ad-spend margin compared to the Conservatives to just over $50,000.
- In the final weeks of November, the Liberals shrunk their Meta ad-spend margin compared to the Conservatives to just over $50,000.
- The efforts made to reach supporters with a message that an election could come at any time reflects the more unpredictable nature of this
- The efforts made to reach supporters with a message that an election could come at any time reflects the more unpredictable nature of this
- The efforts made to reach supporters with a message that an election could come at any time reflects the more unpredictable nature of this
- In 2024, the strategy to reach undecided voters looks fundamentally different than it did just four or five years ago.
- In 2024, the strategy to reach undecided voters looks fundamentally different than it did just four or five years ago.
- In 2024, the strategy to reach undecided voters looks fundamentally different than it did just four or five years ago.
- Grit strategist Greg MacEachern says the Liberals may have ‘missed the boat’ on defining Pierre Poilievre, allowing the Conservatives to succeed in a messaging
- Grit strategist Greg MacEachern says the Liberals may have ‘missed the boat’ on defining Pierre Poilievre, allowing the Conservatives to succeed in a messaging
- Grit strategist Greg MacEachern says the Liberals may have ‘missed the boat’ on defining Pierre Poilievre, allowing the Conservatives to succeed in a messaging
- 'This is a phenomenon that is happening across all social media platforms, but we don't have really good insight into how widespread it is,'
- 'This is a phenomenon that is happening across all social media platforms, but we don't have really good insight into how widespread it is,'
- 'This is a phenomenon that is happening across all social media platforms, but we don't have really good insight into how widespread it is,'
- Conservatives will employ negative ads to get their message across even though the polls indicate they are well ahead in the race. This is a
- Conservatives will employ negative ads to get their message across even though the polls indicate they are well ahead in the race. This is a
- Conservatives will employ negative ads to get their message across even though the polls indicate they are well ahead in the race. This is a
- The Tories are running ads about supervised consumption sites in Ontario and British Columbia on Facebook and Instagram. Meanwhile, individual Liberal MPs are advertising
- The Tories are running ads about supervised consumption sites in Ontario and British Columbia on Facebook and Instagram. Meanwhile, individual Liberal MPs are advertising
- The Tories are running ads about supervised consumption sites in Ontario and British Columbia on Facebook and Instagram. Meanwhile, individual Liberal MPs are advertising
- With weekly hauls seeking donations of up to $1,725 and that kind of cash coming in, Pierre Poilievre will able to keep spending without
- With weekly hauls seeking donations of up to $1,725 and that kind of cash coming in, Pierre Poilievre will able to keep spending without
- With weekly hauls seeking donations of up to $1,725 and that kind of cash coming in, Pierre Poilievre will able to keep spending without
- Conservative ads opposing the Liberals' gun control and streaming bills were among the most-seen sponsored posts about the government last year.
- Conservative ads opposing the Liberals' gun control and streaming bills were among the most-seen sponsored posts about the government last year.
- Conservative ads opposing the Liberals' gun control and streaming bills were among the most-seen sponsored posts about the government last year.
