- In 1957, Herbert Simon came up with the idea of “Bounded Rationality,” for which he eventually won the Nobel Prize in Economics in 1978.

- In 1957, Herbert Simon came up with the idea of “Bounded Rationality,” for which he eventually won the Nobel Prize in Economics in 1978.
- In 1957, Herbert Simon came up with the idea of “Bounded Rationality,” for which he eventually won the Nobel Prize in Economics in 1978.
