Conservative ad gives impression men are preferred candidates
Re: “‘Want to run for office?’: Conservatives using Facebook ads to recruit candidates,” (The Hill Times, April 1, p. 1). The image accompanying this article shows a Conservative Party ad with a woman, Conservative deputy leader Lisa Raitt, in between the party’s leader, Andrew Scheer, and white male silhouette. The negative impression given is that ideal […]
‘Want to run for office?’: Conservatives using Facebook ads to recruit candidates
The Conservative Party has taken an unusual step to bolster its slate of candidates for this October’s election: it’s running Facebook ads asking people to run for office. “Canada needs your help now, more than ever. Want to run for office? Help your country—become a Conservative candidate,” reads one of the ads the party has […]
‘Sign up’ and ‘chip in’: how the federal parties use Facebook ads to get your money
You have to spend money to make money, and the Liberal and Conservative parties of Canada have for years now used low-cost digital advertising to do that, and more. The two major federal parties have run ads constantly since the last election, matching the 24/7 modern news cycle with a ubiquitous advertising presence on the […]
Historica, Conservatives both come out okay in Heritage Minute dust-up
You could be forgiven if those old Heritage Minutes, seen most often on that dated medium of television, had slipped into the recesses of your mind. Not unlike the vintage National Film Board vignettes, my personal favourite being The Log Driver’s Waltz, these stories generate some warmth in a sentimental Canadian heart. Now, they are […]
Tories need to find a better use for their Twitter fingers
Who would have thought that trying to be a viral edgelord on the internet might have a few drawbacks when you want to be taken seriously? The Conservative Party of Canada is working to position itself as the alternative to a second Justin Trudeau-led Canadian government when voters go the polls in October. Someone should […]
‘We’re going to be every bit as active in this federal election’: Dias says unions undeterred by new pre-election ad spending limits
New limits on pre-election political advertising are unlikely to force a change of approach from Canada’s unions and other high-spending advertisers from the last election, say executives and spokespeople for some of those groups. “The short answer is ‘no.’ We’re going to be every bit as active in this federal election as we were in […]
Major Conservative ad buy an ‘opening salvo’ for 2019 aimed at introducing Scheer to suburban men, female voters, say experts
The Conservative Party’s reported $2-million national ad push is its “opening salvo” of the 2019 election, and pollsters and strategists say the two ads currently on airwaves are both aimed at introducing new leader Andrew Scheer and putting “pocketbook” issues in focus in the lead-up to the next campaign. “I would consider this the opening […]
Liberals turn sights on social media giants in bid to boost elections bill
The Liberal government wants to push major online platforms to expand their political advertising registries north of the border, as part of a package of more than 60 changes it’s proposing to its already-sweeping elections modernization bill. When MPs return from their ridings on Oct. 15, members of the Procedure and House Affairs Committee (PROC) […]
Conservatives ‘keen’ to make 2019 election about the economy, say observers
As parties square their sights on the 2019 election, expect Conservatives to spotlight the economy and related issues, like NAFTA renegotiations and the federal carbon-pricing plan, and to do so with “sharper” rhetoric and “a little bit more feistiness,” say observers. “The last year of Andrew Scheer’s leadership the focus has really been on trying […]
The tyranny of compelled propaganda
OAKVILLE, ONT.—Thomas Jefferson once said, “To compel a man to furnish contributions of money for the propagation of opinions which he disbelieves is sinful and tyrannical.” And that leads me to think if Jefferson were alive today and living in Canada, he’d see a lot of sinful and tyrannical stuff, since Canadians are often compelled […]
