‘If this was a poker game, this is a big tell’: Conservative ads go all-in on softening Poilievre’s sharp edges, say politicos
Former Tory campaign director Fred DeLorey says Liberals have made a ‘huge strategic mistake’ by allowing Poilievre to define himself first.
Canada needs tobacco-style ban on fossil fuel ads to combat climate change public health crisis
In a heart-warming scene, a family cooks dinner together over a gas stove. They laugh and taste as they relish the joy of togetherness. This scene is an ad designed to convince Canadians to choose gas for their new home. What it doesn’t tell you is that for an hour after cooking, the level of particulates […]
Fear, negativity dominated elxn#44 ads, say strategists
Positive messaging was quickly abandoned by the Liberals and Conservatives during this election campaign, which became one of the most negative in recent memory, say some political and advertising strategists. “This is one of the most negative campaigns I think we’ve seen in recent campaigns. In the final two weeks, most ads you’re seeing with […]
Liberals feel the heat, attack ads seek to make O’Toole look like an ‘unacceptable, scary alternative,’ say politicos
As parties sharpen their message with carefully crafted political advertising in the final stretch of the campaign, strategists and pollsters say these tactics, such as a trio of ads released by the Liberals on Sept. 4, are telling of a Liberal campaign that needed to go on the attack. “You can tell a lot about […]
The importance of honest attacks
OAKVILLE, ONT.—If you’re running the communications efforts of an election campaign you must never, ever lie about your opponents. That really should go without saying, right? After all, purposely spreading false information clearly violates one of the most basic norms of civilized discourse: Thou Shalt Not Tell Fibs. Plus, on a more pragmatic political level, […]
No political ads impress strategists yet; best play to ‘subtle truths,’ exploit vulnerabilities
This election campaign has yet to produce stand-out advertisements, say two political strategists, but parties would do well to create ads similar to those the Conservatives made against former Liberal leaders Michael Ignatieff and Stéphane Dion, which are some of the best in recent memory. David Coletto, CEO of Abacus Data, said those ads were […]
Conservatives, Liberals trade barbs over spending, gun control in pre-election digital advertising runs
The Conservative Party attacked the governing Liberals’ spending and tax policies in its pre-election digital advertising campaign last week, while Justin Trudeau’s Grits focused on gun control, the environment, and childcare in a series of ads that ran on Facebook. Meanwhile, Unifor and other labour-funded groups have begun running pricey attack ads disparaging Conservative Leader […]
‘We have to be ready to begin and able to pivot quickly’: tourism marketing arm looks inward to keep the dream alive
Destination Canada’s more recent tourism efforts have looked at the “unexpected” parts of the country, with a new domestic focus that experts say needs to be continued until cross-border and international travel can really start moving again. The current state of the tourism market is “apocalyptic” for some areas like the cities, Greg Oates, senior […]
Union launches pre-election ad campaign attacking O’Toole
The largest private sector union in Canada has planned to launch a national ad campaign Monday attacking Conservative Party Leader Erin O’Toole, part of a rise in political advertising ahead of an expected election call later this summer. Unifor was planning to launch attack ads on TV, radio, and digital media that will run for […]
Money talks: Bloc’s fundraising may be cause for concern for Grits, Tories in Quebec
Politicos are gearing up for an impending election call with party leaders, incumbent MPs, and candidates already busy hitting the pavement, and Conservatives are heading into the likely election once again with the best-stocked war chest, having raised almost $6-million more than the Liberals in 2020. “Clearly, Conservatives have the advantage on better organization techniques […]
