Election ads: from Conservatives’ ‘dark,’ ‘dramatic’ approach to Liberal and NDP’s ‘classic’ and ‘tried and true’

Election Day is April 28. To sway voters, the Liberals, Conservatives and NDP have released ads ranging from ‘classic’ to ‘cringe-worthy,’ according to digital communication experts.
Political players predict Carney to win, but questions linger about minority or majority outcome

Stephen Carter called the Liberal lead in the polls ‘a comeback for the ages,’ and Jaime Watt said if the Liberals don’t win, ‘the pollsters will need to go out of business.’
If party platforms come after advance voting and leaders’ debates, are they still relevant?

The policy documents don’t ‘move the needle’ for voters and offer ‘a really big target for opponents,’ so they may be on their way out, say strategists.
Parties’ housing platforms unlikely to significantly improve affordability: experts

Policy incentives, increasing supply, and cutting GST all fail to address the core issue of housing affordability—municipal governments
Carleton remains a stronghold for Poilievre, but with some uncertainty from changed boundaries, says strategist

A record 91 candidates running for the seat in Carleton is unlikely to change the outcome of the vote, with Poilievre likely to win, says Scott Bennett, associate professor at Carleton University.
Cracks in conservative solidarity could spell trouble for Poilievre

With the Conservatives now trailing the Liberals in the polls, some outside the Poilievre team’s inner circle have smelt blood in the water and are publicly providing their own takes on the future of the party, and conservatism in Canada.
‘This is a national election inside a local riding,’ says Fanjoy in his bid to oust Poilievre in Carleton

Liberal candidate Bruce Fanjoy is running against Conservative Leader Pierre Poilievre who has a national profile as both party leader and a potential prime minister. Fanjoy’s answer has been old-fashioned hard work, based on the notion that all politics is local.
Poilievre’s backseat drivers

It’s easy to say things like a campaign should change its messaging or alter its tone, but to do this during an election campaign requires a lot of work and skill and money, since it means writing and cutting new ads then quickly getting them into the mix.
What Conservative rally crowds reveal—and why it matters

Showcasing energized supporters at every stop serves not only as momentum-building, but also as a critical internal motivator for the thousands of volunteers.
Do Canadians really want Stephen Harper back?

While the former prime minister remains an icon among the Conservative base, his presence may remind voters of what they didn’t like about him in 2015.