Thursday, April 3, 2025

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Thursday, April 3, 2025 | Latest Paper

Political advertising

Despite spending more than $100,000 monthly since January to advertise on Meta platforms, and millions more on YouTube, Google, and TV spots, third-party political groups like Protecting Canada are choosing to stay quiet rather than register with Elections Canada. Screenshot courtesy of Protecting Canada.ca
News | BY IAN CAMPBELL | February 21, 2025
Conservative Leader Pierre Poilievre, left, and Liberal leadership frontrunner Mark Carney are each targeted by their political opponents in new ads. The Hill Times photographs by Andrew Meade
News | BY IAN CAMPBELL | February 21, 2025
News | BY IAN CAMPBELL | February 21, 2025
Conservative Leader Pierre Poilievre, left, and Liberal leadership frontrunner Mark Carney are each targeted by their political opponents in new ads. The Hill Times photographs by Andrew Meade
News | BY STUART BENSON | January 29, 2025
Alongside purchasing $4-million in advertising scheduled during major television events, Protecting Canada has also returned with a renewed Meta ad budget, and a multi-part YouTube series. Screenshot courtesy of YouTube
News | BY STUART BENSON | January 29, 2025
News | BY STUART BENSON | January 29, 2025
Alongside purchasing $4-million in advertising scheduled during major television events, Protecting Canada has also returned with a renewed Meta ad budget, and a multi-part YouTube series. Screenshot courtesy of YouTube
News | BY SOPHALL DUCH | January 24, 2025
Conservative Leader Pierre Poilievre, left, and Liberal leadership candidates Chrystia Freeland and Mark Carney. The Hill Times photographs by Sam Garcia, Andrew Meade, and illustration by Joey Sabourin The Hill Times photographs by Sam Garcia, Andrew Meade, and illustration by Joey Sabourin
News | BY SOPHALL DUCH | January 24, 2025
News | BY SOPHALL DUCH | January 24, 2025
Conservative Leader Pierre Poilievre, left, and Liberal leadership candidates Chrystia Freeland and Mark Carney. The Hill Times photographs by Sam Garcia, Andrew Meade, and illustration by Joey Sabourin The Hill Times photographs by Sam Garcia, Andrew Meade, and illustration by Joey Sabourin
News | BY STUART BENSON | January 22, 2025
In a digital-first political landscape, the road to victory in the Liberal leadership contest and the next federal election will be paved online, where authenticity, accessibility, and engagement are king, say observers. Screenshots courtesy of YouTube, and The Hill Times illustration by Naomi Wildeboer
News | BY STUART BENSON | January 22, 2025
News | BY STUART BENSON | January 22, 2025
In a digital-first political landscape, the road to victory in the Liberal leadership contest and the next federal election will be paved online, where authenticity, accessibility, and engagement are king, say observers. Screenshots courtesy of YouTube, and The Hill Times illustration by Naomi Wildeboer
News | BY STUART BENSON | December 3, 2024
The Liberals' new ad-buying effort should at least buy Prime Minister Justin Trudeau a somewhat contented caucus, says a Tory strategist. The Hill Times photograph by Andrew Meade
News | BY STUART BENSON | December 3, 2024
News | BY STUART BENSON | December 3, 2024
The Liberals' new ad-buying effort should at least buy Prime Minister Justin Trudeau a somewhat contented caucus, says a Tory strategist. The Hill Times photograph by Andrew Meade
News | BY STEPHEN JEFFERY | October 21, 2024
Prime Minister Justin Trudeau, left, and Conservative Leader Pierre Poilievre are focusing primarily on their parties' own policies in digital ads, instead of purely attacking their opponents. Images courtesy of Meta Ad Library/Liberal Party and Conservative Party
News | BY STEPHEN JEFFERY | October 21, 2024
News | BY STEPHEN JEFFERY | October 21, 2024
Prime Minister Justin Trudeau, left, and Conservative Leader Pierre Poilievre are focusing primarily on their parties' own policies in digital ads, instead of purely attacking their opponents. Images courtesy of Meta Ad Library/Liberal Party and Conservative Party
Opinion | BY JOSIE SABATINO | October 16, 2024
Conservative Leader Pierre Poilievre, left, and U.S. VP and Democratic presidential candidate Kamala Harris are directly reaching their target audiences in their respective campaigns, writes Josie Sabatino. The Hill Times photograph by Andrew Meade, and White House photograph by Adam Schultz
Opinion | BY JOSIE SABATINO | October 16, 2024
Opinion | BY JOSIE SABATINO | October 16, 2024
Conservative Leader Pierre Poilievre, left, and U.S. VP and Democratic presidential candidate Kamala Harris are directly reaching their target audiences in their respective campaigns, writes Josie Sabatino. The Hill Times photograph by Andrew Meade, and White House photograph by Adam Schultz
News | BY STUART BENSON | October 9, 2024
Conservative Leader Pierre Poilievre, left, and his party spent more than $350,000 on Meta Ads last month, while Prime Minister Justin Trudeau and the governing Liberals seem content with earned media and having their online surrogates get the message out. Screenshots courtesy of Youtube and background image courtesy of Unsplash
News | BY STUART BENSON | October 9, 2024
News | BY STUART BENSON | October 9, 2024
Conservative Leader Pierre Poilievre, left, and his party spent more than $350,000 on Meta Ads last month, while Prime Minister Justin Trudeau and the governing Liberals seem content with earned media and having their online surrogates get the message out. Screenshots courtesy of Youtube and background image courtesy of Unsplash
News | BY STUART BENSON | August 14, 2024
While Conservative Leader Pierre Poilievre hasn't had trouble drawing large crowds to his rallies across the country this summer, the Liberals and New Democrats are calling on Elon Musk and Canada's Elections Commissioner to investigate hundreds of suspicious social media posts boosting his recent stop in Kirkland Lake, Ont. Photograph courtesy of X
News | BY STUART BENSON | August 14, 2024
News | BY STUART BENSON | August 14, 2024
While Conservative Leader Pierre Poilievre hasn't had trouble drawing large crowds to his rallies across the country this summer, the Liberals and New Democrats are calling on Elon Musk and Canada's Elections Commissioner to investigate hundreds of suspicious social media posts boosting his recent stop in Kirkland Lake, Ont. Photograph courtesy of X
Opinion | BY GERRY NICHOLLS | August 12, 2024
NDP Leader Jagmeet Singh, pictured on the Hill. The Conservatives recently released an attack ad targeting Singh. The Hill Times photograph by Andrew Meade
Opinion | BY GERRY NICHOLLS | August 12, 2024
Opinion | BY GERRY NICHOLLS | August 12, 2024
NDP Leader Jagmeet Singh, pictured on the Hill. The Conservatives recently released an attack ad targeting Singh. The Hill Times photograph by Andrew Meade
News | BY STEPHEN JEFFERY | April 29, 2024
Examples of the Chinese-language advertising the Conservative Party of Canada is running, targeting safe supply and crime. Screenshot via Meta Ad Library
News | BY STEPHEN JEFFERY | April 29, 2024
News | BY STEPHEN JEFFERY | April 29, 2024
Examples of the Chinese-language advertising the Conservative Party of Canada is running, targeting safe supply and crime. Screenshot via Meta Ad Library
Opinion | BY SHEILA COPPS | April 15, 2024
Prime Minister Justin Trudeau, left, and Conservative Leader Pierre Poilievre. The Hill Times photographs by Andrew Meade and design by Neena Singhal
Opinion | BY SHEILA COPPS | April 15, 2024
Opinion | BY SHEILA COPPS | April 15, 2024
Prime Minister Justin Trudeau, left, and Conservative Leader Pierre Poilievre. The Hill Times photographs by Andrew Meade and design by Neena Singhal
News | BY STEPHEN JEFFERY | January 29, 2024
Prime Minister Justin Trudeau, pictured in Ottawa last week, was 'defined' by the Conservatives in terms of digital advertising last year, said Earnscliffe Strategies principal Cole Hogan. The Hill Times photograph by Andrew Meade
News | BY STEPHEN JEFFERY | January 29, 2024
News | BY STEPHEN JEFFERY | January 29, 2024
Prime Minister Justin Trudeau, pictured in Ottawa last week, was 'defined' by the Conservatives in terms of digital advertising last year, said Earnscliffe Strategies principal Cole Hogan. The Hill Times photograph by Andrew Meade
Opinion | BY BHAGWANT SANDHU | September 6, 2023
Conservative Leader Pierre Poilievre has recently attempted to soften his image through a series of video advertisements. However, we can safely assume that the nastiness will continue, writes Bhagwant Sandhu. The Hill Times photograph by Andrew Meade
Opinion | BY BHAGWANT SANDHU | September 6, 2023
Opinion | BY BHAGWANT SANDHU | September 6, 2023
Conservative Leader Pierre Poilievre has recently attempted to soften his image through a series of video advertisements. However, we can safely assume that the nastiness will continue, writes Bhagwant Sandhu. The Hill Times photograph by Andrew Meade
News | BY STUART BENSON | August 16, 2023
Conservative Leader Pierre Poilievre, right, arrives for his first caucus meeting as party leader on Sept. 12, 2022, with his wife Anaida, and son and Cruz. Nearly a year later, Poilievre is counting on both to help him rebrand as a softer-edged family man as part of a multi-million dollar ad campaign. The Hill Times photograph by Andrew Meade
News | BY STUART BENSON | August 16, 2023
News | BY STUART BENSON | August 16, 2023
Conservative Leader Pierre Poilievre, right, arrives for his first caucus meeting as party leader on Sept. 12, 2022, with his wife Anaida, and son and Cruz. Nearly a year later, Poilievre is counting on both to help him rebrand as a softer-edged family man as part of a multi-million dollar ad campaign. The Hill Times photograph by Andrew Meade
Just as tobacco ads once did, fossil fuel ads obscure the dangers of their products, write Melissa Lem and Leah Temper. The Hill Times photograph by Sam Garcia
Just as tobacco ads once did, fossil fuel ads obscure the dangers of their products, write Melissa Lem and Leah Temper. The Hill Times photograph by Sam Garcia
News | BY PETER MAZEREEUW | September 20, 2021
Liberal Leader Justin Trudeau, left, Conservative Leader Erin O'Toole, and NDP Leader Jagmeet Singh wrapped their election campaigns on Sept. 20. The Liberal and Conservative political ads created one of the most negative campaigns in recent memory, according to marketing strategist Lindsay Finneran-Gingras. The Hill Times photographs by Andrew Meade
News | BY PETER MAZEREEUW | September 20, 2021
News | BY PETER MAZEREEUW | September 20, 2021
Liberal Leader Justin Trudeau, left, Conservative Leader Erin O'Toole, and NDP Leader Jagmeet Singh wrapped their election campaigns on Sept. 20. The Liberal and Conservative political ads created one of the most negative campaigns in recent memory, according to marketing strategist Lindsay Finneran-Gingras. The Hill Times photographs by Andrew Meade